Everything digital, rebuilt, then a college fest where Gen-Z swiped right on khakhra.
Systems that run the business: one connected platform in place of hours of manual work per enquiry.
A sports platform, built from zero. Our own app, from player registration to live leaderboards.
View more works Daadis
On screen and on ground.
- Client
- Daadis
- Industry
- Food & snacks
- Verticals
- Build · Social · Studios · Experience
- Timeline
- 3-month digital rebuild
- Scope
- Website, quick-commerce visuals, catalogues, Instagram, a college-fest stall
- Platforms
- Blinkit · Zepto · Swiggy Instamart · BigBasket
01, The challenge
A great product, with its difference invisible.
Daadis makes snacks the right way: high-quality ingredients, no palm oil, roasted options, all prepared hygienically. The problem was that nobody could see it.
The old website was slow and full of bugs. On quick-commerce apps, plain product shots sat next to competitors and gave shoppers no reason to choose Daadis. The brand's real strengths weren't visible anywhere a customer might look.
Arohance made the difference visible in two places: on screen, by rebuilding the brand's entire digital presence in three months, and on ground, at a college fest where Gen-Z got to swipe right on Daadis.
02, On screen
Everything digital, rebuilt.
- New websiteBuilt from scratch, fast and stable
- Quick-commerce listingsSome of the best-looking in the category
- CataloguesThe full range, clear and consistent
- InstagramBuilt around why Daadis is the better choice
- One messageBetter ingredients, better snacking
03, The result
Shoppers finally saw the difference, and chose Daadis for it.
- Better placement on quick-commerce platforms
- Growth in sales
- A clear differentiator in its segment
- Customers who understand why the brand is better
04, On ground
How do you make a traditional snack brand feel cool to Gen-Z? You let them date it.
Traditional snacks don't usually excite a college crowd, so we borrowed its language. At a college fest at CMS College, Bengaluru, a standalone Daadis stall turned the brand's sweets and khakhras into a dating-app game.
Students swiped right and left on Daadis products, just like on a dating app, and found their perfect match.
05, The game
Swipe right on khakhra.
- Swipe right, swipe leftA dating-app game, with sweets and khakhras as the matches
- Earn your freebieSpin the wheel, answer questions, follow Daadis or mention it on a story
- Doing, not just seeingPeople remember the brand behind a product they earned
- Content from the groundThe event, filmed for Daadis's channels
06, The turnout
Tradition, swiped right.
Students didn't just taste Daadis, they posted about it: multiple story mentions, and strong activity from unique viewers online.
The quality was always there. Now people can see it.